Sunday, April 24, 2011

Why Crowdfunding Isn't the Silver Bullet to Funding Your Indie Game

So, you have this great idea and you want to put your project on kickstarter.  Funding problem solved, right?

Wrong!

Kickstarter, Indiegogo, and 8-bit funding are unlikely to be able to drive the traffic that you need for your indie game, and with all of the projects available to feature, it is unlikely that they will choose yours.

So, you are right back to square one if you think that they will be able to drive traffic for you.

In fact, you may be better off creating your own custom website and platform to fund your idea.  In our case, we may have actually lost money by going through the crowd funding sites since we drove most of the traffic ourselves.

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